Sharing is caring

Is your heart racing? Are you ready to show the world what’s possible? Smart marketers know tapping into excitement and positivity are key to sharability and scoring internet buzz. Of course striving for popularity is nothing new. In ancient Greece, Aristotle believed a combination of ethos, pathos, and logos would have everyone at the symposium chatting up his latest treatise. He mostly had it right. He overlooked the influence of cats and twerking, an omission Bertrand Russel roundly criticized as holding back Western intellectual advancement.

You can get a brief of the six key factors that make stories go viral from the New Yorker’s review of Jonah Berger’s book Contaigeous: Why things catch on. Then get his book, it’s great.

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